It is all about the relationship.
80% or more of our business is commercial clients and less than 20% of our clients give us more than 80% of our work in a year.
IT IS ALL ABOUT THE RELATIONSHIPS THAT WE CREATE WITH OUR CLIENTS THAT KEEP THINGS GOING.
If you are able to convey to a new client what sets us apart from the rest, they will at least try you out. Your confidence in what we do and the promise to deliver will convince them to work with us. Once in, our product must be good and reliable. But even when there are mistakes or occurrences that happen, it is your relationship with the client and how you treat them and the situation that will encourage them to continue working with us.
When you have a client that is willing to choose you over a quote from someone else that was thousands less than yours, you know that you have built a relationship.
Don’t stop there. Continue to nurture the relationship and communication with them. Good clients can send over hundreds of thousands of dollars worth of work. When you have a few of those clients, your job becomes a lot easier.